Teaching Them Money Milestones
Have you heard of the 20% habit?
It’s something my wife, Heather, and I started with our girls when they were younger. The idea is to teach your kids (or grandkids) early about the value of saving at least 20% of any money earned.
Starting Young

Young Shelby and Sienna doing dishes to earn money for savings
For our daughters, Shelby and Sienna, it started small — very small — with just a few dollars deposited in a local bank savings account when they would earn money doing chores around the house.
Several years ago, my brother, Emron, and his son Ethan (still in elementary school at the time) started a neighborhood business and invited our girls and others in the community to join them.
The idea was simple: sell annual subscriptions to set up and take down flags in front yards on relevant holidays like Memorial Day, Flag Day, Fourth of July, and Veteran’s Day.
All the kids were incentivized to set aside 20% of their earnings in savings, with the business matching their savings (giving them their first taste of the advantages of an employer matching program).
That flag business is still going strong, and the girls have learned so much through the annual effort. They’ve experienced the highs and lows of going door to door to sell new and renewal subscriptions. They’ve developed their work ethic, showing up on holiday mornings and evenings to work the flag crew.
And they’ve also experienced the financial confidence that comes from setting aside 20% of their earnings in savings, as well as the excitement of having fun money for things like treats and shopping.
Taking It to the Next Level

Shelby and Sienna now, who have been saving for college and/or missions
Now as our older daughter, Shelby, is getting ready to head into her senior year of high school and get her first W2 job, we’ll continue reinforcing that 20% habit, but with a twist.
Rather than using a bank savings account, we’ll be helping her open her first properly structured, maximum-funded Indexed Universal Life policy (what we call an IUL LASER Fund).
With an IUL, she can not only continue to benefit from setting aside 20% of her earnings, but she’ll also experience the liquidity, safety, predictable rates of return, and tax advantages of IUL. What’s more, we’ll match her IUL contribution each month.
This way, by the time she’s well into her 20s, she’ll be at a point where she can access money via policy loans for things like buying a car or putting a down payment on her first home.
Setting Them Up for Success
I’ve watched our clients instill the same kind of healthy money habits with the young people in their lives.
One client, for example, recently referred me to her nephew. She’s spent time teaching him about finding financial vehicles that can optimize saving, tax planning, and flexibility.
He’s now opening his first IUL LASER Fund with a good sum that he’s saved over the last few years. He’s close to graduating from college and plans on increasing his contributions once he’s into his career.
His first goal with his IUL? Accessing the cash value for a down payment on his first place within the next few years.
While most people think of IUL as an ideal financial vehicle for significant wealth (because it is), it can also be used for much more modest circumstances, like setting aside as little as $300 to $500 a month from your young adult years on.
So if you have young people in your life, I’d recommend teaching them the 20% habit. And when the timing’s right, consider helping them start their own IUL LASER Fund so they can get on the path to their own brighter future!
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Watch Aaron Andrew share more insights on this topic here…
Video Transcription
Hi. This is Aaron Andrew with three Dimensional Wealth, Living with our magazine with three Dimensional Wealth, and I’m excited to share with you guys, looking at page twenty and twenty one, the twenty percent habit kids need. Okay? So I’m gonna be looking at it here behind me, just doing a quick video to give you guys kind of insights of, you know, us as the authors talking to you about, you know, the the article here. So this twenty percent habit, this is a picture of my two girls, that’s when we were on a cruise there on the on the right side of the screen. That picture of me up in the right hand corner, that’s I look a little fatter in there by the way. I think I but I look a little better I think with the beard. It makes me look not quite as thick there. But what I’m doing here is I wanna talk to you guys about this twenty percent habit. So my kids that’s another picture of my kids on the left side, by the way, when they were doing some dishes, trying to teach them to, you know, help out with chores and things. It’s one of my favorite pictures of my two daughters when they were little, you know, sitting on those standing on those stools and doing the dishes. But anyways, just like all parents and, you know, grandparents, we are we struggle with trying to get our kids to, you know, do the chores and things like that, trying to teach them. We’re not perfect at it. But in this article, what we’re trying to tell you guys here is teach your kids to save money. There’s so many people that right when they get out of college or right when they start to get their first job, they spend all their money. They don’t know how to save. They don’t know how to be disciplined. So we’ve taught our daughters, you know, we’ve taught them to be, you know, disciplined to try to save. So when their first business, Forever Flags, where we set up flags on the different holidays through the year. So we have in the neighborhood, they have neighbors they talk to, and they renew them every year, so we actually gotta do it this month, is we are setting up, flags for Memorial Day, Labor Day, Fourth of July, all the special holidays, during the summer, and they sell that. And as they make money doing that business that my brother set up years ago, we have them save about twenty percent of what they make into long term savings. Okay? Now, we have my daughter Shelby, as we, you know, wrote this article, just about to get her first w two job. It’s been kinda hard for her to find a job as a sixteen year old. It’s kind of amazing because they all wanna hire eighteen year olds. We just got her her first job or she got her first job. She, you know, put it in, put in her application. She’s gonna be working at a a place called Kalabunga Bay, which is where she’s gonna be a lifeguard, and we wanna work her up to work in the cabanas where she gets tips and things. Actually, our chief our editor of our magazine, Heather Beers, actually helped us with this, with, this job because she’s she applied quite a few places. But anyways, she’s got her job. She’s super excited. She’s about to go into training and and work this summer, And it’s it’s amazing. I saw another our, you know, article of you guys about getting kids, young kids working. The younger you get them to work, the better it is where they get disciplined working and having a good work ethic. So I’m excited for my daughter to have her first w two job besides the family business when we had setting up the flags. Anyways, we are setting up I’m now setting up her IUL now. Her IUL where she’s gonna be saving money and I’m gonna match. So we match with Forever Flags, and I’m gonna be matching her contributions for her savings, you know, out of her income. So if she wants to put in more than twenty percent, I’m matching her a hundred percent on her savings going into her IUL. So it’s pretty cool. So I’ve got her IUL ready to go to be set up. Now that she’s got her job, I’m gonna start making her income. So that’s what we’re doing as a family. I mean, there’s so many ways you could do this. That’s what I decided to do is to keep her disciplined and keeping her incentivized to save where I as a parent will match her right now into her own IUL where she can build that money up, where she could use it for a church mission, she could use it for her first home, for, you know, honeymoon if she wants, whatever things she wants to work for, and I can’t believe I’m saying that because she’s still very young. But, the time flies. So she’s a junior in high school, about to start her senior year in the fall. But this is what, we have done, you know, teaching our kids how to be disciplined and how to save is helping educate them to, yes, no matter how much money you’re making, try to save twenty percent of your income because too many people are saving way less than twenty percent of their income. So try to do it with your kids, your grandkids, help them to be disciplined to save and invest and to live within their means and be able to live below their means so that they can save that twenty percent. Thank you for, watching. Take care.
Click here to see magazine pg. 20-21 that Aaron is referencing.
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